El empleo del pensamiento estratégico en Instituciones Microfinancieras Sudamericanas
Abstract
The goal of this paper is then to use the ideas of business strategy in microfinance. A classic strategy scheme called the Ansoff matrix is used for this. It proposes two axes (product and market) as possible ways for developing a business.
The work includes the theoretical development of this scheme and evaluations from experts interviewed to give their opinion on it, evaluations that make the idea richer while pointing the possible weaknesses of the model.
CITE AS:
Concari, G. (2014). El empleo del pensamiento estratégico en Instituciones Microfinancieras Sudamericanas. Iberoamerican Journal of Development Studies, 3 (1): 4-30
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DOI: https://doi.org/10.26754/ojs_ried/ijds.103
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